Shedding is normal.Living in fur? That’s a management issue. Deshedding isn’t about chasing a “no hair ever” fantasy. Cats shed — that’s part of having a cat. What we do is keep shedding manageable , healthy, and comfortable for your cat (and your home). Here’s how it works, and why consistency matters. What Is Deshedding (Really)? Deshedding is the process of removing loose undercoat hair  before it: Turns into hairballs Knots and mats Ends up all over your couch, clothes,